If you're like most businesses, your goal is to maximize your company's sales, and minimize its costs. But marketing and other advertising programs are very expensive, time consuming, and frequently ineffective. Also, if you're like most businesses, your resources are limited. And so if the only resources you have available to invest in growth are your time and your money, you can easily come up short. It turns out, though, that you actually already possess an extremely valuable resource, a "hidden asset" that you could use to grow your business - if you had a way to leverage it. That hidden asset, of course, is information about your own company - which you could theoretically "trade" for information about other companies that you want, if you had a way to do it. And that's where the Lead Generator comes in: It enables you to trade information that you have (for example, your company's procurement requirements, your organization chart, your contacts, etc.,) for the procurement requirements, organization charts, contacts, and so on, of other members. As a result, the Lead Generator lets you turn what you know into opportunity. Here's the premise: The fact is that if you're like most businesses (or if you're like most consumers, for that matter,) you buy a variety of products and services in order to operate. If you're profitable, you buy almost as much as you sell; and if you're unprofitable, you actually buy even more than you sell. Whether you're talking about utilities, office supplies, technology, personnel, professional services or raw materials, for the people (and companies) who would like to sell you those products and services, the information that you have a need is extremely valuable. In fact, most companies would pay dearly for it. (They would even be willing to put in their own information to get it.) In any event, to a potential vendor, knowing that someone has a need is typically referred to as a qualified sales lead; just as information that someone needs your company's products or services would be a qualified sales lead for you, right? So, what if you had a system that could tell you specifically who needs your company's products or services, and wanted to talk with you about how you could help? Wouldn't that enable you to sell more, with less expense, time and effort? Wouldn't that enable you to generate more revenue, at a lower cost, and thereby increase your margins, your market share, and your profitability? Well, that's what the Lead Generator does. If you post your company's needs, it will tell you which other users need your company's products or services, and then enable you to connect with them online or off, resulting in higher sales, lower costs, and greater profitability. The concept behind how the Lead Generator works is simple, but powerful. ("You show me yours, and I'll show you mine.") But instead of spending thousands of dollars for SEO, market research, advertising, trade shows or cold-calling, or hundreds of hours networking, the Lead Generator gives you an online platform where you can trade access to information that you already have in your possession - such as your company's procurement requirements, your contacts, or your organization chart - in order to get access to that same kind of information on other companies, information that you need, but can't get any other way. In short, the Lead Generator lets you leverage your buying power to get qualified sales leads. All you have to do is put into the database what products and services your company needs, and you can search the database for people who need your company's products or services whenever you need a sale. Simple, but powerful.