Trade Your "Needs" - for Leads!
Do you need more sales? The Lead Generator can help!
The Lead Generator Helps You Unlock Your Sales Potential
The Lead Generator is a powerful new solution to the challenge of finding new sales. Using the Lead Generator's patented methodology, you'll quickly be able to find hundreds of real, new sales opportunities right from your computer - no matter what business you're in.
- Connect with real decision makers who need your company's products or services, and who want to talk with you about how you can help
- And save time, effort and money - while increasing your revenue, your market share, and your profitability!
If you need more sales, you need the Lead Generator!
How It Works: The Quick Overview
The Lead Generator is a unique set of tools and techniques that you can use to grow your business that is faster, less expensive, easier to implement, and far more effective than advertising, direct mail, networking, email, trade shows, social media marketing, or even cold calling.
And because it enables you to leverage information that you already have, right at your fingertips, the Lead Generator lets you get what you need - more sales - for less time, effort, expense and headaches.
How It Works: Click for More Detail
If yours is like most businesses, your goal is to maximize your sales, and minimize your costs. But marketing and other advertising programs are incredibly expensive, time consuming, and almost universally ineffective. As a result, if the only resources you have available to invest in growth are your own time and money, you can easily come up short.
It turns out, though, that you actually have an extremely valuable, additional resource - a "hidden asset," that you could use to grow your business - if you had a way to do it. That hidden asset is simply information that you have about your own company - in particular, its "needs" (e.g. its purchasing requirements,) but other information, as well. Theoretically, if you had the right system, you could "barter" your information in order to get information about other companies that you want (such as their needs, and who their decision makers are). Obviously, if you did this, you'd be exchanging something that's extremely inexpensive and easy for you to acquire in return for something that would otherwise be expensive and virtually impossible for you to get. And so there would be a terrific ROI. But that's what the Lead Generator does for you: It enables you to "trade" information that you have right at your fingertips (for example, information what you or your company wants to buy, or your organization chart,) in order to get the needs, procurement requirements, organization charts, contacts, and so on, of other users. And when those other users need your products or services, the Lead Generator turns what you know into new sales. It's that simple.
Here's the deep background: Like most businesses, your goal is to sell your company's products or services. So you probably pay a lot of money to advertise and market your products, albeit usually to no avail. It turns out, though, that in order to operate your company also needs to buy a number of products and services. For example, you might need office space, or raw materials, or Internet service, or insurance, or accounting services, or office supplies, or cleaning services, or databases, or car leases, or furniture, or labor, or computers, or any of a hundred other things that show up on your Accounts Payable ledger each month. Oddly enough, if you're profitable you buy almost as much as you sell. And if you're unprofitable? You actually buy even more than you sell. (Funny thing about that.) Whether you're talking about utilities, technology, personnel, professional services or raw materials, for the people and companies who would like to sell these products and services to you, the fact that you have a need for them is extremely valuable. In fact, most companies would pay dearly for for this information; just as you would probably be willing to pay dearly to find out who needs your company's products or services, right?
So the Lead Generator asks the following question: Would you be willing to post your own company's needs (and other information) to an online database in order to get access to other companies' needs (and other information that you might want)? That is: Is knowing who needs your company's products or services so important that you would be willing to tell other people what products and services you need?
Clearly, the economic advantage of posting your needs to a database so that you can see other people's needs is huge. It costs you almost nothing to access and post them because they're probably sitting in a file full of purchase orders, or on your A/P ledger, that's easily accessible by your CFO. And, of course, by posting your purchasing requirements, you can attract multiple vendors who'll compete for your business on the basis of price, service and quality, which will result in lower costs.
On the other hand, finding out what other people need is normally incredibly expensive, and usually impossible. A simple market research study would cost tens of thousands of dollars for a typical business. An advertising program might cost twice as much. A social media marketing campaign will take months of work. And even a simple telemarketing campaign would cost several hundreds dollars per qualified lead - if you can find any.
But what if you had a system that could tell you exactly who needs your company's products or services, when they needed it? Wouldn't that enable you to sell more, with less expense, time and effort? Wouldn't that enable you to produce more revenue, at a lower cost, and thereby increase your margins, your market share, and your profitability? Well, that's exactly what the Lead Generator does. If you post your company's needs, it will tell you which other users need your company's products or services, and then enable you to connect with them online or off, resulting in higher sales, lower costs, time savings, and greater profitability.
The theory behind how the Lead Generator works is pretty simple ("You show me yours, and I'll show you mine") but powerful. Instead of spending thousands of dollars for advertising, SEO, market research, telemarketing, trade shows or cold-calling, or hundreds of hours online trying to make people think you're an expert in your field so they'll want to talk with you (even though they really don't need your products, by the way), the Lead Generator gives you a simple platform where you can exchange access to information that you already have in your possession - such as your company's procurement requirements, your contacts, or your organization chart - in order to get access to the procurement requirements, contacts and organization charts of other users; information that you need, but that you simply can't get any other way. In other words, the Lead Generator lets you leverage your buying power to get qualified sales leads. With the Lead Generator, all you have to do is put into the database what products and services your company needs, and you can search the database for people who need your company's products or services whenever you need a new sale. Simple, but powerful.
The one other thing you need to know is that, in order to make this work for you, you have to tell your friends about it. They'll join for their own reasons (such as to increase their own sales, or find a job, or identify ways to reduce their costs, etc.) But the more people you tell about the system, and the more users there are, the more leads there'll be in it for you. When you tell your friends, and they tell their friends, your chances of finding qualified sales leads will go up geometrically.
And it's another way that the Lead Generator lets you leverage what you know, to get what you need - more sales.
Learn about what LeadGen.com can do for you
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