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What is the Lead Generator?
The Lead Generator is a simple, patented system that enables you to increase your
company's sales, and reduce its costs - simultaneously - in as little as 15 minutes
a day. As a result, by using the Lead Generator you can increase your company's
revenue, market share and profitability, quickly and easily, right from your PC.
How does The Lead Generator work?
The Lead Generator is not a mailing list, a networking site, or some new page where you can run banner ads to generate
traffic. The Lead Generator is a patented tool that enables you to find qualified sales leads - sales leads where
the prospect actually needs your company's products and services, and wants to talk with you about how you can help.
The way that the Lead Generator works is that it takes advantage of a simple fact: That is, that every company - no matter
what business you're in - is both a buyer and a seller at the same time. In other words, while every company
wants to sell their products or services, of course, at the same time every company also buys a lot of
products and services, including office supplies, raw materials, professional services, and even labor.
(If you don't believe it, think about it this way: Every company that's profitable buys almost as much as they sell. And
if they're unprofitable? They actually buy more than they sell!)
To you, of course, knowing what your company's needs are is pretty trivial information. (Importantly, though, it's cheap and
easy for you to find out, and therefore to post.) But to the people who want to meet your company's needs, knowing that your
company is in the market for their products or services is incredibly important. In fact, it's so important that they'd be
willing to post their own company's needs - which may include needs for your company's products or services - in order to get
access to it.
And so that's how the Lead Generator works. You have to post your company's needs in order to get access to other companies'
needs. But because some of those needs are going to be for your products or services, you're going to find them on the Lead Generator,
and get the sale.
And all you had to do is post your company's needs.
How much does the Lead Generator cost?
The Lead Generator is FREE for the first month, and is $9.95/month thereafter.
The Lead Generator is available for $19.95/month, or $119.95/year, on an automatically renewing corporate subscription.
The Lead Generator costs $9.95 per month for unlimited usage by one or two users.
Multiple user discounts are available (here)
for rates. You can also get FREE usage if you upload your address book.
Click here to find out more.
What are you looking for?
Are you looking for your next sale? Are you looking for qualified sales leads? Are you looking for your next
deal? Your next customer? Or are you looking for what you can get – in terms of personal or professional satisfaction,
money or even material rewards – from the success that the next sale, or the next hundred sales, will bring?
At the Lead Generator, we know what you’re looking for.
And it's right here waiting for you.
What is a “Win-Win”?
On the Lead Generator, as elsewhere, a win-win is when both parties get what they want. As opposed
to a zero-sum game where somebody has to lose if someone else wins, a win-win is a situation where
everyone can benefit. The Lead Generator is specifically designed to create a win-win situation,
making it easy for you to identify potential prospects (or partners,) who are seeking the same thing,
by showing you their Win Bar in the search results.
In brief, if you’re like most users on the Lead Generator, you want to increase your sales, and maybe
reduce your costs, too. On the Lead Generator, as you would expect, there are many other users who want
to do the same thing – that is, to find new sales, and maybe lower their costs, too.
When you post your Company’s Description, Needs, Products & Services and Organization Chart, answer your
Messages, etc., you’re basically declaring that you’re willing to participate in the game – that you’re
willing to put in your company's information in order to get access to other companies’ information - which
is the information that you want, just as other users want your information.
When other users do a search, they’ll see your Win Bar (i.e. the status bar at the top of your screen that
indicates what you’ve posted, and whether it’s up-to-date.) If your information is posted and up-to-date,
then your Win Bar will be completely green, indicating that you’re willing to help create the Win-Win
situation by putting in your company’s data. If not, other users will see that you haven’t done your part,
and they’re unlikely to want to do business with you - so remember to post your company's data and keep it up-to-date.
How do I cancel my subscription?
You can cancel your subscription to the Lead Generator at anytime by clicking on
the "Unsubscribe" link, under the "My Info" tab. You will be
asked to enter your UserName and Password in order to insure security. And if you
then click on the "Unsubscribe" button, all of your company's data will
be removed from the system, and your account will be deleted.
What is an SIC Code?
An SIC Code is a number assigned by the US Department of Labor to every industry
and function in the economy. As most commonly used, the official SIC Code system
has around 800 4-digit codes to represent broad categories of products and services.
For example, "2051" is the SIC Code for bakeries, "3312" is
the SIC Code for Steel Manufacturers, and "0782" is the SIC Code for Landscapers.
The structure of the system also allows you to differentiate between manufacturers,
wholesales/distributors, and retailers. For example, "3429" is the SIC
Code for furniture manufacturers, "5021" is the SIC Code for furniture
wholesalers, and "5712" is the SIC Code for furniture retailers.
The Lead Generator has expanded on the SIC Code system, using up to 8 digits and
13,500 codes, so that you can be very precise about what you make and/or sell, and
what you need. And if we don't have one in the system that describes what you make
and/or sell (or what you need,) let us know and we'll add more.
But using SIC Codes makes it very easy to match your products and services to other
users' needs, and vice versa - which is the goal of the system.
What if I don't want to enter my
company's information?
The Lead Generator can provide highly-qualified leads (and do so inexpensively,)
because its users recognize that the cost of posting their information (which is
the source of the leads,) is trivial compared to the value of what they can get
out of it. If you do not feel comfortable participating in this kind of information
exchange, there are many other services you can use to market your business (advertising,
telemarketing, direct mail, networking, etc.,) but we believe that you will find
them all to be more expensive and less effective than the Lead Generator.
Am I going to get a lot of phone calls and emails?
No. The Lead Generator has its own internal Messaging subsystem that users use to
communicate with one another. If you choose not to post your contact information, the
only emails you’ll receive will be from the system telling you that you have a
Message or Lead on the system.
What is the Lead Generator's
Privacy Policy?
Publishing certain information about your company is the foundation of the Lead
Generator: In short, you have to give information to get information.
By your participating in the process, you are agreeing to publish certain information
about your company (i.e. its description, needs, products and services, etc.,) on
the site so that you can get access to this same type of information from your potential
prospects.
At the same time, there is some information that is clearly NOT appropriate for
us to make public, and we will not publish it, or sell it, including your personal
profile information and contact information.
As you may know, even your email address is private on the Lead Generator (unless
you deliberately publish it), and you can maintain your anonymity for as long as
you like. Other users can contact you only through your Lead Generator account (using
the Messaging Sub-system,) unless you deliberately tell them some other way to reach
you.
What if there's no SIC Code for
your Company's Needs, or Products/Services?
There are currently over 13,000 SIC Codes in the Lead Generator, but it is possible,
considering the fast pace with which business is changing, that there are none that
are just right for your business, either to represent its needs, or to represent
its products & services.
If you want to suggest that we add a new SIC Code, simply click
here and send
us a note. Be sure to put "New SIC Code" in the subject. In the message,
we need two things:
- Where do you think the SIC Code should go? That is, what number do you think it
ought to have, what category and/or subcategory do you think it belongs in, and
what other SIC Codes should it go before or after?
- Provide a description of the product or service. Try to keep it under 80
characters, and to include any keywords that you want people to be able to search
on.
When you send it, we'll see if we can get it in. It may take a few days, and we
may have to do some editing, but in most cases, there shouldn't be a problem. Once
it has been added, you'll be able to select it.
I checked off Needs (or Products
& Services), but they don't show up in the data base?
When you are using the Drill-down or Search methods to post your company's Needs
or Products & Services, you have to remember to click the "Submit"
button on the bottom of the screen in order to process the form.
If you don't hit the "Submit" button, nothing will get posted to the data
base. If you merely hit the "Back" key on your browser, the form will
not get processed.
Some data looks old/I've seen it
before?
If this is a concern, then we have to go back over what a lead on the Lead Generator
really is.
First, remember that using the Lead Generator is not like buying a database, where
95% of the data is waste (and you don't know which 95% it is.) The Lead Generator
is all about quality: finding prospects who actually need your products
& services, and not wasting scarce resources spamming unqualified suspects.
Second, keep in mind that every user has to update their data monthly (plus a one
month grace period,) in order to maintain access to the data base. As a result,
the information on the system should never be more than one-to-two months old. Considering
the content, i.e. actual needs that should be orders of magnitude better
than any else available.
Third, note that leads on the Lead Generator don't "age" in the way that
traditional leads do -- because they're not traditional leads. Certainly there may
be time-sensitive opportunities; but if they're still online, they're still hot,
and still real.
Remember, leads on the lead generator are pieces of information that either explicitly
identify an opportunity, or give you the ability to infer an opportunity, say, by
giving you a strategic contact, or telling you enough about a prospect to make a
worthwhile inquiry about a need, for example. But leads on the Lead Generator, like
all real leads, still need to be worked.
Either way, there shouldn't be any aging of your ingenuity. (If you need suggestions
about how to find and work leads on the Lead Generator, you might want to take a
look at Part III of the User's Guide, How to Search for Sales Leads.) If you haven't
at least tried to contact the other person, there may be more to do. If they don't
respond, though, you'll have a chance to rate them.
Why are your UserID and Password
included in Lead Generator Notifications?
As you may have read in The Lead Generator documentation, once a day the system
checks for messages, status, leads, etc., and sends emails to users as necessary
and appropriate. When it does this, it looks in your User Profile to see if you
checked off whether or not you want your UserName and Password included in the notifications.
Many users have asked for the system to include their UserNames and Password because
they have to memorize so many different passwords, and this makes it easier for
them to get back in to the system. Also, if you share your computer, it can enable
you to avoid leaving it in cache.
If you don't want to include your password in the notification, you can simply check
off in your Personal Profile that you don't want it included.
What is Biz-Bond, and how does
it relate to the Lead Generator?
In brief, the Lead Generator is the software system that enables you to post your
company's information, and find leads by searching for and matching on other companies'
information. Biz-Bond is the New Jersey Chamber of Commerce's branded service that
incorporates the Lead Generator, but adds a high level of customer support.
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