Businesses - all businesses - grow and prosper if they can can find enough customers to purchase
their products or services at a high enough price, and keep their expenses to a minimum.
The Lead Generator - uniquely - can help
you with both sides of this equation. In fact, it's built to do just that: to make
you money, and to save you money.
How does it work? We'll go into detail in a minute, but for now, consider the fact that
every company - no matter how large or
small - is simultaneously both a supplier of products and services, and a buyer
of products and
services. While normally you can't get much leverage from your buying power (except, maybe, with a
particular vendor on a particular transaction,) what the Lead Generator does is
enable you to leverage your buying power to increase your sales. Specifically, it leverages
the fact that you buy lots of products and services - to put you in a position to
sell more products and services. But "leveraging your information" (i.e. getting a
greater return on information that you currently possess,) is the key to how the Lead Generator
works.
Keep that in mind, as we'll talk more about it later; and because it's a powerful concept
that will revolutionize the way you sell, and how you run your business. But first, consider
having access to a Web site where:
- All the leads are pre-qualified; that is, the leads are to decision makers who actually
need your products and services, and who want to talk with you about how you can help, and
- Other companies compete for the opportunity to sell to you their products and services
on the basis of lower price, better service and higher quality.
Would that help?
Because that's what the Lead Generator is. And what it provides you with is more sales and lower
costs. So ask yourself: Would having qualified leads help you grow
your sales? Of course it would. Would having multiple vendors compete for your business on the
basis of price, service and quality enable you to lower your costs? Of course it would. And
wouldn't the combination lead to increased profitability? Absolutely!
What would it mean for you if you didn't have to cold call, knock on doors, or advertise?
How would it help if you didn't have so much "waste" in your marketing program? What if you
could get direct access to decision makers who actually wanted to talk to you? And what if you
could spend more time closing business, and less time looking for it?
At the same time, how would it help if you had access to vendors who were willing to compete
for your business on the basis of price, service and quality? And what would it mean for you
to be able to reduce your costs - and grow your sales at the same time?
Because that's what the Lead Generator is all about: Increasing your sales, and lowering your costs - simultaneously.
The Lead Generator, therefore, is more than a lead generation solution. It's a system for business success.
What more could you want?
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Before we get to specifically how the Lead Generator works, though, let's talk briefly
about what the Lead Generator isn't. To be clear:
- The Lead Generator is NOT a mailing list of companies that may or may not be interested
in your products and services. (There are plenty of those on the market.)
- And the Lead Generator is NOT a directory of suppliers that sell products and services
you may or may not need. (There are plenty of these, too.)
- And the Lead Generator is also NOT a network of people you already know.
- In fact, the Lead Generator is NOT a list of any kind. It is a "lead generation
system" - a process as much as a database.
The Lead Generator is a network of companies (including, hopefully, yours,) that have (through the access requirements of the system,) said they need specific products and services - including the ones you sell!. They also have solutions to your needs. But that's the kind of pre-qualified sales leads, and purchasing opportunities, you want and need to grow your business.
Deciding to use the Lead Generator is really deciding to adopt a new business process. In fact, you
should view it as a new prospecting habit to be incorporated into your daily sales job (as well as
a new buying habit to be incorporated into your problem-solving processes). In
other words, it's not "once and done" kind of thing. You will want to come back to the site and
work the process -
several times a week if you want to really grow your business. But because this process
lets you leverage your buying power (by giving you access to other companies' information in
return for their getting access to your company's information,) the results can be astounding.
And it is far faster, more effective
and less expensive than any other method for generating new sales, reducing your costs, and
maximizing your profitability.
One way some people think about the Lead Generator is to think of it as a "dating site" for
businesses - a site that matches your company's offerings with the needs
of other companies, while it matches other companies' offerings with your needs.
But the way it works is that you simply "trade" access to information about your company's
needs in order to
get access to other companies' needs, who you can then contact in order to affect the sale. But by using the Lead Generator, you save time and money, while increasing
your sales, your market share, and your profitability.
What kind of information would you want to post? To start with, just the basics like
your company description, a list of the products and services your company sells, and a list of the
products and services your company needs or buys. There are other things your can post, but
the key is that the more data you post, the more leads you'll get.
The Lead Generator then gives you search tools that help you find qualified prospects who
need your products and services, and then contact them through the messaging sub-system - the "Holy Grail" of sales. After all, isn't that the very definition of a "qualified sales lead?"
Of course, at the same time, other users are given access to your company's
information so they can try to sell to you, and compete with each other (and your current
suppliers) for the opportunity to sell you the products and services you
need. But that just helps you reduce your costs.
As a result, how can you lose?
And best of all, the Lead Generator costs a fraction of the cost of literally any alternative -
less than the cost of
a networking lunch. Less than the cost of a mailing list. In fact, less than the cost of a
cold-call. But in return, we do your marketing for you, and you get more sales, lower costs,
and greater profits!
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To use the Lead Generator you don't have to post anything that isn't public information already,
or information that you wouldn't share with a typical prospect or potential vendor. Thus,
you have to post:
- Your company's name, location, contacts, etc.
- Your Company's Description
- Your Company's Products and Services, and
- Your Company's Needs (or purchasing requirements)
By the way, the Lead Generator uses SIC Codes to represent your Products & Services, and Needs, so
it works no matter what you sell. But everything
else is "free-form" text, so it's easy to enter, easy to search, and easy to match. But that's about
all that's required.
But there's also a place for you to run ads, post a blog (like instant PR,) and post any leads you have for other people. You can also post your company's organization chart - if you want to be able to see other companies' organization charts. (Remember, you have to post a type of data if you want to be able to see that type of data.) And there's even an onboard contact management system to help you manage your leads.
Once you're up-and-running, just come back to the site whenever you need to find new business or
buy something, check your messages, and update your data.
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While the minimum requirement is to enter your company's description, products & services, and needs, posting the optional information (e.g. Leads, your Organization Chart, Blog, etc.,) will enable you to see more data. But you can also insure that you will get a lot more leads if you recommend the Lead Generator to other users, since the more users there are, the more leads there are. But, otherwise, that's all there is to it.
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Since The Lead Generator provides both sales leads and cost savings, personnel that represent both sides of your company should use the system. That is,
- Someone from sales or marketing should use the system to find qualified sales leads, and
- Someone from purchasing (CFO, Purchasing Manager, etc.) should use the system to find multiple vendors who will compete for your business on the basis of price, service and quality.
You automatically get two seat-licenses when you sign up, so it doesn't cost any more to have two people on the system than one. And since there are so many uses for the system, don't limit yourself. Your success on the system is only enhanced by letting your purchasing people use it, and telling other people about it.
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So, why use the Lead Generator? Instead of blindly cold-calling from an unqualified list, throwing scarce advertising dollars on media that doesn't work, or networking with salespeople who only want to sell you something, now you can talk to people whom you know need your products and services, and who want to talk to you about how you can help them - saving you time and money while increasing your sales and market share. And instead of spending hours searching for qualified vendors, accepting limited information on what works, or leaving money on the table, now you can leverage the information you have, and help your company grow and succeed.
Because that's what The Lead Generator is all about: Your Success!
Register Now!
Have questions? Please click here to ask us.
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