Businesses – all businesses – grow and prosper if they can keep their expenses to
a minimum, and can find enough customers to purchase their products or services.
The Lead Generator helps business with both sides of this equation. In fact it’s
built to do just that.
Think about it: Every company, no matter how large or small, is both a supplier
of products and services, and a consumer of products and services. Now…
Think about a place where:
- All the pre-qualified prospects… prospects who actually need your
products and services…the ones you try to find everyday; come looking to find
you! And…
- Companies compete for the opportunity to sell to you the products and services
you need to operate your business.
That place is the Lead Generator.
It’s really that simple. You and your company – and all of the companies on the
Lead Generator – agree to share information… the same type of information about
their company that you’re asked to share.
Your company’s needs become other companies’ leads, and their needs become sales
leads for you. Everyone Wins!
These are high quality leads you receive.
The Lead Generator is NOT:
- A place where you purchase a list of companies that may or may not be interested
in your products and services. There are plenty of those to subscribe to.
- A list of companies that sell the products, services and supplies you purchase.
There are plenty of these, too.
- The Lead Generator is NOT a list of any kind.
The Lead Generator is a database of companies that have (through the unique
information exchange process of the system,) SAID THEY PURCHASE SPECIFIC PRODUCTS
AND SERVICES – INCLUDING THE ONES YOU SELL! That’s the kind of pre-qualified
sales leads you want and need to grow your business.
|
Participation in the Lead Generator is a process… a process of exchanging information
with other companies that, like yours, are looking for companies to sell to and
buy from.
One way to think about the Lead Generator is to think of it as a clearinghouse for
companies – a clearinghouse that matches your company’s needs with the offerings
of other companies, while it matches other companies’ needs with your offerings.
So to start the process, you post your company name, the products and services you
sell in one area, and the products, services and supplies you purchase in another
area.
The Lead Generator then gives you search tools that help you find other business
that need your products and services, and contact them! Isn’t that what you’re looking
for? Isn’t that the very definition of a Qualified Sales Lead?
At the same time, other companies in the Lead Generator are given your company’s
information so they can contact you, and compete against each other and your current
suppliers for the opportunity to sell you the products, services and supplies you
purchase every day – thereby reducing your costs.
A Win-Win for everyone!
And best of all, it costs you virtually nothing to post your needs. But in return,
you get access to your prospects’ needs… and you get something you work hard to
develop every day: more customers!
|
To use The Lead Generator you don’t have to post anything that isn’t public information,
or information that you wouldn’t share with a typical prospect or vendor. Thus,
You are required to post:
- Your company’s name, location, etc.
- Your Company’s Description
- Your Company’s Products and Services
- Your Company’s Purchasing Requirements (or “Needs”)
We use SIC Codes to represent your Products & Services, and Needs, but everything
else is “free form,” so it’s easy to enter, and easy to match. But that’s about
all that’s required.
|
While the minimum requirement is to enter your company’s description, products & services, and needs, you can get a lot more leads if you enter some other information, such as:
- Your Company’s Organization Chart
- Your Company’s Ads and Collateral Material
- Your Address Book
- And any leads you have
This will give you access to other users’ Organization Charts, and greatly expand the number of leads you’ll get.
Because the more information you put in, the more leads you’ll get out!
|
That’s simple. Since The Lead Generator offers companies both sales leads and cost savings, personnel that represent both of these areas should use the system.
- Someone from sales or marketing should use the system to find qualified sales leads, and
- Someone from purchasing (CFO, Purchasing Manager, etc.) should use the system to find multiple vendors who will compete for your business on the basis of price, service and quality.
Since there are so many uses for the system, though, don’t limit yourself. Your success on the system is limited only by your imagination.
|
So instead of blindly cold-calling from an unqualified list, throwing scarce advertising dollars on media that doesn't work, or networking with salespeople who only want to sell you something, now you can talk to people whom you know need your products and services, and who want to talk to you about how you can help them - saving you time and money while increasing your sales and market share.
Instead of spending hours searching for qualified vendors, accepting limited information on what works, or leaving money on the table, now you're able to leverage your needs, and help your company grow and succeed.
That's what The Lead Generator is all about: Your Success!
Register Now!
Have questions? Please click here to ask us.
|