Overview (Cont'd)

Most people find that posting their company's needs isn't too much to ask in order to get access to their prospects and their needs. But if you're willing to put in your company's data, you can find some pretty terrific opportunities on The Lead Generator. Because the people that you meet on The Lead Generator are ready, willing and able to do business with you - just as you would be when you have a need.

Here's something else to think about. If you doubt that your company buys enough to be worth posting, think about this: If a company is profitable, it buys almost as much as it sells. If it's unprofitable, it buys even MORE than it sells!!

Also, if you doubt that other companies would want to know what your company's needs are, and would be willing to post their own needs in order to find out what yours are, imagine what it would mean to you to know who needs your product - when they were ready to buy. Very simple: You'd sell more and work less! That's why they do it, and why you should, too.

Anyway, as you'll find out in the User's Guide, (which we encourage you to read,) because of the availability of high quality information on user's needs and problems, anonymity, and access to decision makers, The Lead Generator can be an extremely effective way to find new sales opportunities and to grow your business.

This isn't a mailing list - It's a Lead Generation System - and More

Since the leads that you get on The Lead Generator are people who genuinely need your company's products or services, they're not like what you may be used to from using mailing lists, advertising, cold calling, trade shows or directories. These leads are qualified, meaning that the person really has a need for whatever it is that you're selling, and they're willing to take your call. In sales, it doesn't get any better than that.

And when you find a lead on The Lead Generator, you can use its convenient - and anonymous, if you want - messaging system to make contact and follow-through. Nothing is faster or more cost-effective. All you have to do is put in your company's Needs, a brief description of your company, and a list of its products and services. And then you can search the data base for leads.

The Lead Generator Can Do More Than Help You Find Sales Leads

Because of the way it works (enabling people to trade access to their company's needs in order to get sales leads,) not only does The Lead Generator help salespeople find pre-qualified sales leads, but it can also enable business owners, decision makers and Purchasing Managers (who are best equipped to post your company's needs anyway,) to identify multiple vendors who will compete for their business on the basis of price, quality and service. This can help them save enormous amounts of time and money, improve quality, and increase your company's profitability - while actually contributing to the sales effort by posting your company's needs! Many companies give the job of posting and updating their Needs on The Lead Generator to the Purchasing Manager for precisely that reason.

In fact, if you're a sales or marketing professional who wants to use The Lead Generator to generate qualified sales leads, and you want your company's owner, decision makers or purchasing people help you get access to sales leads, as well as as a way to shop for products and services online, print out this Introductory Letter for Buyers, to get them involved in the process.

If you're a business owner, decision maker or purchasing professional who wants to use The Lead Generator to find solution providers who will compete for your business on the basic of price, service and quality, and you want your sales and marketing professionals to help you get access to potential vendors, as well as a way to increase your company's sales, print out this Introductory Letter for Sales and Marketing Professionals, to get them involved in the process.

That's how The Lead Generator lets you leverage your buying power, and your selling power, too!

The Lead Generator Is More Than a Sales Tool

Beyond increasing your sales and helping reduce costs, though, as the ultimate networking tool The Lead Generator can even help your company find strategic partners, VARs, distributors, suppliers, support services or anyone looking for a win-win - because it matches people who have needs with those who have the ability and desire to fulfill them.

You can read more about how to make The Lead Generator work for you in the Help section, but suffice it to say, The Lead Generator can help your business grow in a lot of ways.

Benefits of The Lead Generator

• Reduce cold calling
• Increase your close-rate
• Shorten your sell-cycle
• Reduce your sales expenses
• Build up a back-log of qualified prospects
• Improve the quality of incoming business
• Get past gatekeepers
• Penetrate new market segments inexpensively
• Communicate directly with decision makers
• Prospect more effectively
• Increase sales profitability
• Access a dynamic source of sales leads -- 24 hours a day

For buyers, corporate staff and operations managers, The Lead Generator does more than just help you shop. The Lead Generator can:

• Reduce the cost of purchased goods and services
• Improve the vendor selection process
• Increase vendor quality and responsiveness
• Improve specification compliance
• Save time finding qualified vendors
• Identify strategic partners
• Locate creative solutions to problems
• Find profitable new product lines
• Attract resources
• Recruit qualified personnel
• Negotiate purchasing requirements
• Implement fair procurement rules
• Issue RFQs
• And it puts you in a position to help your company increase its sales.

For buyers or sellers, no other service can do as much!

How to get the most out of The Lead Generator

To get started quickly, check out the Quick Start Guide. It has step-by-step instructions for getting set up, and we'd like to encourage you to use it.

Beyond that, here are four things that you can keep in mind to be sure that you get the most leads - and the most good leads - out of the system (whether you're looking for opportunities to sell, or to buy.)

1. Post all your information and keep it up-to-date. This includes posting your Company Description, your company's Needs, its Products and Services, its Ads, and any Leads you have. (On The Lead Generator, "Leads" - with an upper case "L" - are actually opportunities for other people to sell something. A "lead" - with a lower case "l" - is an opportunity for you to sell something, and it can come in any form, just like in the real world: a Company Description, a Need, an Ad, etc.) Many companies find that the best thing to do is to get their Purchasing Manager and other corporate decision makers to post their Needs. This way they can reduce the cost of what they buy while making the system available to the sales and marketing people so they can sell more. Updating once a month is the minimum required.
   
   
2. Answer your mail. You will get messages (and leads) on the system from other users who may want to do business with you. (You remain anonymous, but the system will email you when there is a message waiting for you.) Out of courtesy, and because it is a requirement of the system, you must read your messages. Remember, people who contact you on the system do so because they think there is an opportunity to do business with you. Show them the respect and courtesy you would like to receive. Remember, on The Lead Generator, you're both a buyer and a seller, so act accordingly.
   
   
3. Search the system frequently for leads. The data changes constantly. Search creatively for leads, make inferences from the data, and use the techniques that appear in the User's Guide to uncover opportunities. Then reach out to people. Make contact. Leverage the networking opportunities that you can make to find the business. Most users find that weekly searches are a good minimum, but the number of leads you get will be a function of how active you are on the system.
   
   
4. Tell your customers, prospects, vendors and strategic partners about The Lead Generator. If you tell your customers and prospects about The Lead Generator, they'll put their information in so that their salespeople can get access to the data base. But this information, of course, creates opportunities for you! Also, tell any salesreps that you know, and other business friends about The Lead Generator. Keep in mind that The Lead Generator works like a dating system, where the number of leads grows geometrically with the number of people that are on the system.
   
   

Anyway, that's all there is to it. Check the Help section for more information, but to get started, click here to register. When you're done you can post your company's Products, Needs, Profile, etc., using the gray buttons on the Navigation bar on the left. And after that, you can use the maroon buttons to search The Lead Generator for leads -- and start making, and saving, money today.

Good Selling!