Overview of The Lead Generator
The Lead Generator is a simple but powerful online service that is designed to provide salespeople with a rich source of pre-qualified, high quality sales leads, at the same time as it provides corporate buyers and decision makers with access to solution providers who will compete for your business on the basis of price, service and quality.
The Lead Generator is an online information exchange where you (as a business) can trade access to information that you have (such as your company's needs and wants,) for access to information that other people have (such as their company's needs and wants). It works based on a very simple, but powerful concept: Specifically, that every company is both a buyer and a seller at the same time, and then lets you leverage your purchasing power to increase your sales. Thus...
We think you'll find that the leads that you can get on The Lead Generator will be the best, most qualified sales leads that you can find anywhere, because with The Lead Generator the prospect actually needs whatever it is that you're selling. And you get direct access to the decision maker too, which means that you can follow-through, cover your bases, and close the sale.
And if you're a business owner or decision maker, you'll not only get access to solution providers who will compete for your business on the basis of price, service and quality, but you will be able to leverage your buying power to help your salespeople increase their sales. A real "win-win!"
Having pre-qualified sales leads like those you'll find on The Lead Generator can mean increased sales, increased revenue and a higher market share for your business - faster and with less effort and cost than with direct mail, advertising, e-marketing, trade shows, cold-calling or any other type of lead generation solution. At the same time, The Lead Generator can also save your company money - because high quality vendors will compete for your business, so you can get the best solution for the lowest price. The result? Higher sales and lower costs... which means increased profits.
The Lead Generator can provide you with great sales leads if you follow just a few simple steps: After registering, you (or someone form your company,) need post certain information about your company in The Lead Generator data base in order to gain access to the data base. At a high level, that's all there is to it. But the basic registration process includes posting (using the gray buttons on the left):
(You can also, at your option, post any sales Leads that you have, as well as as many Advertisements for your company as you want.)
If you're a sales or marketing professional, you may want to get your CFO, Purchasing Manager or business owner to post your company's needs and wants. And if you're a business owner or decision maker, you may want to get your sales or marketing folks to post your offerings. For most companies, using The Lead Generator is a team effort.
But the Needs and other data that your company puts in become pre-qualified sales leads for other users who want to sell to your company, while their Needs (some of which will be for your products and services,) become sales leads for you. So basically, you're trading access to information that you have (i.e. on your company's needs and wants,) for access to information that you want (i.e. other companies' needs and wants.) What could be simpler?
Once you've posted your company's information (using the gray buttons on the left,) though, you can then use the maroon buttons to search for leads, and make contact with other users to try to sell to them.
So now instead of blindly cold-calling an unqualified list, or throwing scarce advertising dollars away, now you're able to talk to people whom you know need your products and services, saving you time and money while increasing your sales.
That's all there is to it
[More...]