To: Corporate Sales and Marketing

Re: The Lead Generator

I recently found a new online service called The Lead Generator, at www.leadgenerator.com.

The Lead Generator is a patented online data base designed to help us find vendors who will compete for our business on the basis of price, service and quality, at the same time as it is a potentially rich source of qualified sales leads. In short, The Lead Generator lets us leverage our buying power to help us increase our sales.

The reason for this letter is to ask you to take a look at the system as a potential source of qualified sales leads, even as we use it to find solutions and vendors who will compete for our business on the basis of price, service and quality.

In addition to providing qualified sales leads, by using The Lead Generator you should be able to:

• Reduce cold calling
• Increase your close-rate
• Shorten your sell-cycle
• Reduce your sales expenses
• Build up a back-log of qualified prospects
• Improve the quality of incoming business
• Get past gatekeepers
• Penetrate new market segments inexpensively
• Communicate directly with decision makers
• Prospect more effectively
• Increase sales profitability
• And access a growing source of sales leads - 24 hours a day

From my perspective as a "corporate buyer," of course, The Lead Generator should enable us to:

• Reduce the cost of purchased goods and services
• Improve the vendor selection process
• Increase vendor quality and responsiveness
• Improve specification compliance
• Save time finding qualified vendors
• Identify strategic partners
• Locate creative solutions to problems
• Find profitable new opportunities
• Attract resources
• Recruit qualified personnel
• Negotiate purchasing requirements
• Issue RFQs
• Identify multiple vendors for our needs
• ...and more.

Using The Lead Generator is easy, and instructions are online at www.leadgenerator.com. It costs only $24.95 per month, and all we need is a User ID and Password to get started.

If you have a moment, I'd very much appreciate speaking with you about how we can utilize The Lead Generator to increase our sales and reduce our costs.

Thanks, and I look forward to our success!

Sincerely,