To: Corporate Management, CFO and Buyers

Re: The Lead Generator

I recently found a new online service called The Lead Generator, at www.leadgenerator.com.

The Lead Generator is a patented online data base designed to help us generate qualified sales leads, quickly and inexensively, by enabling us to leverage our buying power. Basically, the way it works is this: If we use it to shop for products and services that we need, we will gain access to the data base of other users who are doing the same thing - including companies and decision makers who are looking for our products and services.

The reason for this letter is to ask for your assistance in posting our company's entries to The Lead Generator, and to encourage you to use it to find solutions, and vendors who will compete for our business on the basis of price, service and quality. If you post information about our company (e.g. who we are, what we do, and what we need, etc.,) you will be able to:

• Reduce the cost of purchased goods and services
• Improve the vendor selection process
• Increase vendor quality and responsiveness
• Improve specification compliance
• Save time finding qualified vendors
• Identify strategic partners
• Locate creative solutions to problems
• Find profitable new opportunities
• Attract resources
• Recruit qualified personnel
• Negotiate purchasing requirements
• Issue RFQs
• Identify multiple vendors for our needs
• ...and more.

Perhaps most importantly, if you help us to gain access to the system by posting our information, it will also enable you to help us increase our company's sales. But for me as a sales/marketing professional, if I can gain access to The Lead Generator, it can directly help me achieve my sales objective in a number of ways. Beyond providing me with qualified sales leads, The Lead Generator can also help us:

• Reduce cold calling
• Increase our close-rate
• Shorten our sell-cycle
• Reduce our sales expenses
• Build up a back-log of qualified prospects
• Improve the quality of incoming business
• Get past gatekeepers
• Penetrate new market segments inexpensively
• Communicate directly with decision makers
• Prospect more effectively
• Increase sales profitability
• Access a growing source of sales leads - 24 hours a day

Using The Lead Generator is easy, and instructions are online at www.leadgenerator.com. It costs only $24.95 per month, and all we need is a User ID and Password to get started.

If you have a moment, I'd very much appreciate speaking with you about how we can utilize The Lead Generator to increase our sales and reduce our costs.

Thanks, and I look forward to our success!

Sincerely,